About Us

Some information about us…

We’re serious about our products, not about how you use them.

Born out of East London, LNDR was founded in 2015 by us – Joanna Turner, Sarah Donnelly and Donna Harris. Our purpose is to create well made, genuinely premium activewear that we/you can wear everywhere, all day – put-together and feel ultra-comfortable.

After nearly 10 years here, we call London home, and have grown a team of talented people around us that are just as passionate about the product and the enjoyment of an active lifestyle. We work out – sometimes every day – sometimes every other day – sometimes less than that… We walk a lot; on the commute, with the dog and/or the buggy and more often than not, down to the local pub. We never wear heels. We love a good pair of trainers. We try really hard to remember our keep cups and have been known to put wine in our swell bottles to keep it cool – even in London. We’re always busy (yeh we hear you – who isn’t!) We don’t want to fuss around getting ready – give us a capsule wardrobe that makes you feel elevated every day.

The product…

Product is the starting point for us – always has been. We work with carefully selected factory partners in Europe and Asia.

Our products have to be genuinely premium; feel great on and
make you feel great when you’re in them. Every product we make we want to be better than the last one – no matter how good the last one was.
Any feedback you have to help us out with this, we’d love to hear your thoughts at [email protected].

The packaging…

Our packaging is designed to be reusable – everyday.

Exclusive to LNDR, your kit will arrive in a branded zip-lock silicon bag, that can be used time and time again to protect the rest of your bag from your sweaty kit. The biodegradable postage bag your parcel arrives in is designed to be reused in case you need to return or exchange any items. Also check out the swing tag, it’s actually a hair tie!

Have better ideas for our packaging. Feel free to send us any more ideas for
reusable useful packaging at [email protected].

The product…

Product is the starting point for us – always has been. We work with carefully selected factory partners in Europe and Asia.

Our products have to be genuinely premium; feel great on and
make you feel great when you’re in them. Every product we make we want to be better than the last one – no matter how good the last one was.
Any feedback you have to help us out with this, we’d love to hear your thoughts at [email protected].

The packaging…

Our packaging is designed to be reusable – everyday.

Exclusive to LNDR, your kit will arrive in a branded zip-lock silicon bag, that can be used time and time again to protect the rest of your bag from your sweaty kit. The biodegradable postage bag your parcel arrives in is designed to be reused in case you need to return or exchange any items. Also check out the swing tag, it’s actually a hair tie!

Have better ideas for our packaging. Feel free to send us any more ideas for
reusable useful packaging at [email protected].

“Our product is at the center of everything we do. Everything starts with function and form, the product development is considered in a way to cradle muscles, sculpt your body and open up movement points; then styled with tonal and clean fresh colours to create a sophisticated, relaxed look.”

LNDR Creative Director